The professional sales and marketing staff
at the South Florida Fair have developed programs for
corporate sponsors that
result in an increased client base and enhanced revenue
streams for the sponsoring partners. Sponsorship opportunities
integrate media packages, on-site opportunities including signage and exhibits, as well as cross-promotion with other
sponsors. Packages are tailor-made with your company goals and objectives in mind.
Presenting/Title
Sponsor Category - $40,000+
This category focuses on the major offerings
the Fair has available for sponsorship. Examples include
Presenting Sponsor of the Themed Exposition, the Main
Entertainment Stage or Title Sponsor
of Yesteryear Village. Participation in this category
allows a sponsor to receive maximum exposure for the
investment. Media benefits, inclusion in a $500,000+
marketing campaign, and on-site presence through premium
exhibit space and signage are all part of the presenting/title
sponsor benefits. Substantial VIP and Hospitality
are
also included.
Feature Sponsor - Level A Category - $25,000+
The Feature Sponsor category consists of premiere
sponsorships that are a component of a presenting category
or are a stand-alone entity such as a major entertainment
venue. The sponsorship benefits include media tie-ins
specific to the program, inclusion in a web marketing
campaign, on-site exhibits and signage plus VIP/Hospitality
benefits. Retail promotions are designed to drive traffic
to sponsor locations prior to the Fair or to the sponsor’s
exhibit area during the event.
 Official
Products/Goods/Services – $15,000+
This category provides sponsor “Official”
status during the 17-day South Florida Fair. Sponsorship
includes signage during the event, logo ID on collateral
materials produced to promote the Fair, and a specially
designed promotion for sponsor. On-site branding and
exhibit space are components of the sponsorship package.
Day Sponsors/Special Promotions - $10,000+
Title sponsorship of special days and promotions
are excellent avenues for marketing and advertising
prior to and during the South Florida Fair. Emphasis
is placed on the market that is being targeted for each
individual promotion. Sponsor products and/or proof-of-purchase
are used as incentives for gate discounts on special
days. Substantial media promotion is a benefit of the
package. Special days that are scheduled will feature
promotions targeting Seniors and Youth. Days highlighting
Hispanic Culture and activities related to Health and
Fitness are also being planned. A Race World area featuring
exhibits and promotions related to racing will be held
January 17-21, 2007. Activities include appearances
and autograph sessions with NASCAR drivers.
 Feature
Sponsor
Level B Category - $5,000+
The Level B Feature Sponsor category allows
local businesses to participate in the South Florida
Fair on a smaller scale. Focus of the sponsor benefits
is on interaction with over half million Fair visitors.
Contact our Sponsorship Department now!
|
